Powered by the unique Grass Valley Mustang compression engine, the ViBE EM3000 HD encoder is now able to deliver remarkable and unprecedented performance in HD over MPEG-2. The power of the Mustang engine enables to deliver maximum quality at minimum bitrates and frees up capacity, allowing broadcasters to double the number of HD services available, and add new capabilities such as mobile television.

Grass Valley is also showcasing the latest innovations in 3D and 3G demonstrating how the precision, consistency, and excellent compression performance of its ViBE HD encoders now ensure that 3D shoots can be encapsulated in a single stream and delivered in perfect synchronization with excellent quality.

The ViBE family is enriched with a new range of encoders designed for contribution links, including point-to-point fiber to broadcast centers from remote locations such as sports venues. The ViBE contribution encoders’ family allows the user to set the compression ratio and codec to suit the transmission path, including low latency MPEG-4, MPEG-2 10-bit 4:2:2, and JPEG2000.

For broadcasters looking to tap into the new commercial benefits of mobile television, Grass Valley can now offer an end-to-end, field proven ATSC Mobile DTV transmission platform. The one-stop solution includes a complete headend with ViBE Mobile TV encoder, Jade electronic service guide server, and NetProcessor multiplexer. For transmission, the ATSC-M/H version of the standard Adapt-IV digital exciter can be used across the Thomson transmitter line from Grass Valley, including the Elite solid state, DCX Paragon MSDC-IOT, and DCX Millennium IOT digital transmitters.

All broadcast network types are now supported by the Elite TV transmitters including DVB-T, DVB-H, ATSC, ATSC mobile DTV, FLO, DAB, and recently ISDB-T.

Finally, with environmental concerns at the top of everyone’s agenda, NAB 2010 sees a new addition to the transmitter range, the Elite 1000 GreenPower transmitter. Using the latest in high efficiency solid state components, the new series delivers a significant reduction in energy usage, paving the way for environmentally friendly transmission networks.

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About Grass Valley

For information about Grass Valley products, please visit www.grassvalley.com.

As the excitement builds for DTV broadcasting to mobile and handheld devices, leading industry groups announced plans to co-sponsor the “Mobile DTV Marketplace” the NAB Show 2010 in Las Vegas this April.

The marketplace is a showplace of the latest consumer devices for Mobile DTV, jointly organized by the Advanced Television Systems Committee (ATSC), the Consumer Electronics Association (CEA), the National NAB and the Open Mobile Video Coalition (OMVC).

Under the banner “Experience the Power of Local Broadcast TV on the Go,” the Mobile DTV Marketplace will showcase a variety of exciting Mobile DTV consumer products, ranging from mobile phones and accessories, dongles, in-vehicle displays, personal computers, portable TVs, and more.

The Mobile DTV Marketplace, which will be located in the Grand Lobby of the Las Vegas Convention Center, will allow users to experience the kinds of Mobile DTV products expected to be in retail stores this year, coinciding with growing number of TV stations launching mobile DTV services.

“We’re very encouraged by the number of companies that are bringing to market new consumer devices optimized for reception of wireless mobile video. The Mobile DTV Marketplace will be ‘front and center’ at the upcoming NAB show, and we expect many broadcasters to get their first hands-on experience with the very mobile video devices their viewers will be using to watch favorite programs when away from home,” said Brandon Burgess, President of the Open Mobile Video Coalition and ION Media Networks Chairman and CEO.