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LAS VEGAS – Korean supplier Digital Stream Technology is coming to the show with a pair of RCA-brand ATSC-M/H (Mobile/Handheld) TV tuners that will add mobile DTV reception to previously installed car A/V systems. Separately, Winegard is coming to CES with its previously announced ATSC-M/H system at a suggested $799 with 10.2-inch touchscreen. It’s due in [...] Broadcasters are looking forward to the imminent availability of new mobile devices that can pick up broadcast television while on the move. With broadcast TV viewing down over the past decade, broadcasters believe that they can grab additional viewers and increased ad sales with this new technology, which will let dedicated devices as well as smartphones receive live broadcast TV channels, even while traveling up to 160 miles per hour (don’t try this at home). In fact, the BIA/Kelsey research firm predicts that the mobile video advertising market could be worth more than $1 billion to broadcasters by [...] In April, 30 television stations in Atlanta, Chicago, Los Angeles, Seattle and Washington will begin broadcasting a signal that will allow a new class of mobile devices to show the stations’ programming, in a move that is a “game changer” for local broadcasters, according to Dennis Wharton of the National Association of Broadcasters. [...] |
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