Broadcasters are looking forward to the imminent availability of new mobile devices that can pick up broadcast television while on the move.
With broadcast TV viewing down over the past decade, broadcasters believe that they can grab additional viewers and increased ad sales with this new technology, which will let dedicated devices as well as smartphones receive live broadcast TV channels, even while traveling up to 160 miles per hour (don’t try this at home). In fact, the BIA/Kelsey research firm predicts that the mobile video advertising market could be worth more than $1 billion to broadcasters by [...]
