Disney Goes Mobile, In the UK

In a press release Thursday the On Demand Group and The Walt Disney Company UK announced a deal to provide subscribers with on-demand access to entire episodes of hit television shows via 3 UK’s first ever mobile TV subscription video-on-demand (SVOD) service. Under the terms of the deal Disney will offer hundreds of episodes to subscribers on the 3 network in the U.K., including ABC Studios’ award winning live action series ‘Lost’, ‘Desperate Housewives’, ‘Grey’s Anatomy’ and more.

Disney currently offers mobile content in the United States on AT&T Mobile TV, Verizon Wireless V Cast Mobile TV and FLO TV Personal Television. While individual ABC broadcasters have begun to adapt to the new free MDTV model, a complete acceptance has not yet happened. It is also possible that local ABC broadcasters could begin using MDTV subchannels to broadcast other Disney owned stations such as the Disney channel, ESPN, ESPN2, ESPN Classic, ESPNews, SOAPnet and more.