In April, 30 television stations in Atlanta, Chicago, Los Angeles, Seattle and Washington will begin broadcasting a signal that will allow a new class of mobile devices to show the stations’ programming, in a move that is a “game changer” for local broadcasters, according to Dennis Wharton of the National Association of Broadcasters. [...]
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If you’ve been led to believe that Mobile TV and Web-based programming aren’t going anywhere fast, you’ve been lied to. If you’ve been led to believe that traditional TV viewing is rapidly declining, we’d also say that you’re off in the wrong direction. A new report stemming from Horowitz Associates’ annual Broadband Content and Services (BCS) survey has dug up some interesting conclusions about how people of today consume television content, and it definitely sheds light on both sides of [...] A panel on mobile TV, which I moderated, considered the variety of ways that users can receive video programming on handheld devices. GOTV Networks Thomas Ellsworth talked about his company’s several-year experience in distributing video content to mobile devices, as Rubber Duck Media Lab’s Paul Childers described optimizing video for mobile content providers around the world. ATSC VP of Standards Development Jerry Whitaker explained the technological underpinnings of Mobile DTV and revealed that seven U.S. broadcast stations are already airing content on mobile devices. He estimates that 100 TV stations will be broadcasting to mobile by the end of 2010. [...] The argument from the wireless industry is that most people watch TV over cable or satellite, making OTA (over-the-air) a decreasingly important means of TV watching. The Consumer Electronics Association (CEA) has sided with the wireless [...] This report is a thorough assessment of the mobile TV and video markets and behavior in the US. It includes revenue and user projections to 2015, in-depth analysis of challenges and opportunities, and recommendations throughout. [...] Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the [...] LARCHMONT, N.Y., Feb. 24 /PRNewswire/ — Data from Horowitz Associates’ annual Broadband Content and Services (BCS) survey of 800 Internet users reveal that 44% watch actual, not user generated, TV content at least once monthly, including viewing online and on handheld [...] Since free terrestrial mobile TV, or t-DMB, was launched in South Korea in 2005, million of commuters on buses and subway trains have also watched game shows, sports, news and dramas on antenna-fitted cell phones with tilting screens or pocket-sized TV sets. Broadcasters in the U.S. are hoping for a similar trend as they roll out the new mobile television standard ATSC-M/H. It will allow TV stations to put their live broadcasts on mobile devices with relatively little [...] At the Tech Retreat of the Hollywood Post Alliance–a confab of high-level tech executives in Hollywood–mobile TV was a hot topic. At a panel on Mobile TV, which I moderated, Jerry Whitaker of the ATSC (Advanced Television Systems Committee) detailed the technological underpinnings of the ATSC’s new Mobile Handheld (MH) standard and gave an update on the roll-out of what the broadcasters are calling Mobile DTV. [...] “Currently there are only LG Semiconductor to provide mature ATSC – M / H chip, Samsung Electronics ATSC-M / H chip is also available, but the Samsung is mainly Self. “He explained, BTL’s ATSC-M / H module is to use LG’s ATSC-M / H demodulator chip — [...] |
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